Tavi Gevinson is the toast of the front row--and she's only 14! In honor of our spring fashion issue, Glamour columnist Katie Couric meets the fabulously quirky ninth-grade blogger who's turning the style hierarchy on its head--but not before finishing her homework.
While it's not such a little-known fact that this year-old loves Comme des Garcons and By Web Intern. It seems that we're not the only ones tuned into Tavi's great site Style Rookie. The New York Observer picked up on the young stylista's top teenage blogger picks, highlighting such icons-in-the-making as Hannah Tavi of Style Rookie never ceases to amaze us, and we're seriously not just saying that because she's in 7th grade. With her dead-on style observations and fearless fashion sense that puts even the Heads up fashion bloggers!
USA Today seems to think you're headed down a dangerous path. A veteran British fashion editor complained, on Twitter, that the bow had blocked her view; the incident generated headlines.
She sells T-shirts online. Many fashion blogs have become sites of commerce, and are now viewed as marketing platforms by major companies, which recruit the bloggers with offers of cash and free clothing.
Last year, an F. Miuccia Prada sent her two skirts from her collection, after Tavi wrote about it. Because I want to take these pictures. The day after the Barbie mentoring event, the Gevinsons sat in their kitchen eating bagels. Berit was strumming a guitar. We see what kind of kid she is. There are pitfalls to be avoided. The connection to money is a hard one to sort out.
If you ask Tavi what she wants to do when she grows up, the answer varies. Also I could poop in a box. Tavi recently hired a publicist, Dana Meyerson, a Chicago woman whose other clients include the rappers Diplo and Rah Digga.
Meyerson is working on a plan to help Tavi sell advertising on her blog. This month, during Fashion Week, Tavi will guest blog for Barneys. Tavi acknowledged that such arrangements could create complications.
One day, I went to school with Tavi. She wore two dresses, one layered over the other, mismatched yellow and purple socks, and work boots. At a crosswalk, two girls with backpacks fell into step with her. They were dressed in yoga pants and Abercrombie T-shirts. In applied-art class, Tavi was working on an independent project: making miniature plaster busts of fashion icons. For the sixties: Mia Farrow, Janis Joplin.
She comes back with her work done. If there is a dissenting opinion, it seems to come from adolescent boys—a group that Tavi often portrays on her blog as hopelessly lame. Instead of responding witheringly, Tavi put her head down.
At lunch, the talk turned to an upcoming dance. At one point, a boy named Alex approached me in the hallway.
He said that he was a drummer in a band. This summer, she decided that she also wanted to try styling—coming up with the concept for a real magazine photo shoot and picking out all the clothes. Her publicist pitched the idea to the hipster magazine BlackBook. She cited an article from this magazine about Sevigny that described her blowing off a photo shoot with Steven Meisel.
She e-mailed the P. It was a hot day, and Tavi was wearing an Alexander McQueen jellyfish-print tank top over a star-covered Risto Bimbiloski dress.
The dress was sleeveless, and you could see that her figure had changed dramatically since the earliest days of her blog: she had become curvy. And so Tavi sat in a conference room with the editors to cast a replacement. On a computer, they scrolled through pictures of stringy young models.
Next, Tavi put together outfits using the clothes she had chosen—a test of whether her creativity could translate into a professional forum. She's telling me what it felt like four years ago as a year-old blogger, when high-profile fashion insiders started saying her writing was too good to be true. They suggested that she, with her dyed grey hair and self-styled fashion shoots in the garden of her family's home in suburban Chicago, was not who she claimed to be.
It's the story of a gifted year-old girl whose stepmother finds, then publishes, her diary. When the diary starts to get attention and journalists begin investigating its author, Claudine's stepmother takes credit for it. This year Tavi shifted from novelty blogger, a schoolgirl whose work was marvelled at with eyebrows raised, to legitimate, confident journalistic voice. At election time she appeared in a Public Service Announcement for women's rights, mouthing the words to Lesley Gore's "You Don't Own Me" ; her TED talk, Still Figuring It Out , in which she discusses the impact of popular culture on teenage girls, has been watched more than , times, and she has quietly politicised her peers with projects like the call for Get Well Soon cards for Malala Yousafzai , the year-old Pakistani girl whose campaigning for education rights led to her shooting in October.
Tavi was one of the first of her age group to harness the internet successfully, and her smart, dry declarations, in her unique, acronym-laden voice, have helped raise a generation of girls whose alternative spokespeople are largely apolitical, largely insecure, largely at the beginning of a very long diet. Style Rookie , the blog she started aged 11, introduced her to her heroes Miuccia Prada , Karl Lagerfeld , John Galliano and Lady Gaga , who called her "the future of journalism" and gave way in to editing Rookie , an online magazine for girls.
Within a week they'd had more than 1m page views. They publish three times a day: after school, after dinner and before bed, with a regular column called "Literally The Best Thing Ever" and contributions from people like Sarah Silverman and Lena Dunham.
On the anniversary of Rookie 's launch, they published a yearbook: "In an attempt to do justice to our very best pieces from the September May school year.
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